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Try this at home.Ever have a DIY project go to space? A group of…




Try this at home.Ever have a DIY project go to space? A group of college students known as Project Edge did when they joined with IBM to create a cognitive space probe smart enough to spot potential dangers as it orbits above the earth. Their lightweight probe, the Space Sentinel, uses Watson image recognition and social sentiment analysis to see dangers like floods or forest fires as soon as they start. With this info, first-responders can jump into action sooner and save more lives.Follow the probe’s story, and find Space Sentinel DIY instructions on the Project Edge website.Watch the cognitive space probe launch →


Personal(ity) shopper. That’s so you, they’ll say. Because now…




Personal(ity) shopper. That’s so you, they’ll say. Because now when shopping with online retailer Roztayger, Watson will help curate clothing collections to your personality. Just link your social feed or add a short bio and Watson Personality Insights will pick out indie fashion labels with traits most like your own. Shopping doesn’t get more personal than this.   Find your personality designer match →      


Now showing: the world’s first cognitive movie trailer.IBM and…








Now showing: the world’s first cognitive movie trailer.
IBM and Watson went to Hollywood to help create the trailer for 20th Century Fox’s new suspense/horror film Morgan. But first Watson needed to understand what scares us. So Watson watched over 100 horror movie trailers and analyzed their imagery, audio tracks and scene composition to determine their underlying emotions and understand what elements make up a good trailer. Watson then watched Morgan in its entirety and selected the 10 best moments of the film for the trailer. IBM filmmakers edited these moments together to create a cohesive narrative and a finished trailer in just 24 hours. Go ahead and watch it now, if you dare.Watch the cognitive movie trailer →