The world’s best and brightest are coming together to make the world of business work smarter at Think 2018 (aka: the AI event of the year). Long gone are the days when Watson was just starting to learn about the world (remember Watson on Jeopardy?). Now you can train Watson to learn your business and make every brand experience exceed customer expectations.

With so much going on at Think 2018, we’ve put together a list of the top marketing, supply chain and commerce experts to follow on Twitter to get the best insights and learnings from the event.

Marketing Masters

Ari Zoldan (@arizoldan): You will find the Chairman & CEO of Quantum Media Group regularly on Fox, CNN, and CNBC discussing tech & media. He is also a regular contributor to Inc. and The Huffington Post. Along with tweets about digital marketing, you’ll find humorous tweets about life as it happens.

Adam Buchanan (@adam_buchanan): The Beekeeper, Digital Marketing Strategist, and host of The Marketing Trust Podcast focuses on helping brands build trust with their audiences. He discusses and shares strategies around digital marketing, social customer service, and influencer marketing topics.

Brian Moran (@brianmoran): The SMB (Small Medium Business) Champ, Brian, is dedicated to helping marketers and entrepreneurs achieve their objectives and to run better businesses. You’ll want to listen to this guy; he’s received numerous awards and was recognized as one of the top 100 SMB Influencers in the country by Small Business Trends & Small Biz Technology.

Billee Howard (@MashupTweet): As the CEO of BRANDthropologie, Billee offers strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and by harnessing storytelling as a business competency. She’s a huge advocate of the #sharingeconomy so you’re guaranteed to find great marketing tips to help your business in the content she shares.

Supply Chain Superstars

Tania Seary (@taniaseary): Tania is the founding Chairman of Procurious, The Faculty and The Source. She is a global speaker on supply chain, procurement, commercial leadership, and networking. Tania is an avid blogger sharing tips and tools that empower supply chain professionals to claim their seat at the table.

Council of Supply Chain Management Professionals (@CSCMP): The Council of Supply Chain Management Professionals (CSCMP) is the leading global association for supply chain management professionals. Follow them for industry news, stats, supply chain education, and leadership inspiration.

The [Supply] Chainsmokers (@TheChainsmokers): You won’t find any supply chain content on their account but you will find The Chainsmokers at Think 2018! The entertainment lineup also includes multi-GRAMMY award winning band Train and world-renowned rockers Barenaked Ladies. We are thinking about starting a petition to officially change The Chainsmokers to The Supply Chainsmokers, thoughts?

BONUS: @procurious is the social network for the next generation of procurement and supply chain professionals. The account consistently shares thought leadership content that helps supply chain professionals position themselves as leaders in the industry.

Commerce Champions 

Stan Phelps (@StanPhelpsPG): The Founder of is also a TEDx speaker, author, and Forbes contributor who focuses on customer experience and employee engagement. Stan shares ways to drive differentiation, increase loyalty, and promote positive word of mouth.

Shep Hyken (@hyken): Shep (aka Chief Amazement Officer at Shepard Presentations) is a customer service and experience expert. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession (i.e. he knows what he’s talking about).

Andrew Busby (@andrewbusby): The former retailer is the Founder and CEO of Retail Reflections. Not to mention one of the most influential retail analysts in the UK and a regular columnist for Retail Week (which also named him a top influencer to follow). Follow him for insights on today’s retail world. ​

Branden Moskwa (@bmoskwa): Branden is the Founder and CEO of, and host of eCommerce Allstars Podcast. He works directly with retail business owners and entrepreneurs by building and integrating eCommerce solutions with innovative development strategies and state of the art, best-in-class solutions. You’ll find some very helpful tips to boost your commerce strategies.

Follow and join the conversation using these hashtags:

BONUS: Who You Should Follow at #shoptalk

If you find yourself in sunny Las Vegas for the world’s largest conference for retail and commerce, we’ve got you covered with three brilliant commerce experts. Follow them for the latest and greatest from #shoptalk.

Bryan Eisenberg (@TheGrok): Bryan is recognized as a pioneer in online marketing, improving online conversion rates, Persuasion Architecture, marketing tools, web analytics, big data and personal marketing. He’s also a cool baseball coach! Follow him for tips to help you craft accountable digital marketing strategies emphasizing the optimization of customer experiences to convert more leads, subscriptions, and sales.

Steve Dennis (@StevenPDennis): As President of SageBerry Consulting, Steve works with retail, luxury and social impact brands to create and execute remarkable growth strategies. He shares his perspective on what it takes to win in today’s challenging retail environment on five continents.

Nicole Reyhle (@RetailMinded): The Founder and Publisher of, a well-respected industry publication recognized worldwide for its leading retail insight, Nicole constantly shares key strategies for retail success. She is a frequent guest and contributor to various media outlets and industry resources. Nicole also teaches Retail Management at Columbia College so take notes!

The post 10 Must-Follow Customer Engagement Experts at #think2018 appeared first on Watson Customer Engagement.


via Watson Customer Engagement

March 5, 2018 at 07:42PM