Forrester Research: The keys to innovating customer experience

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In a recent study on DevOps-driven innovation, Forrester Research reminds us that “DevOps is about people first.” Implicitly, at whatever velocity, a DevOps program that fails to innovate on customer experience is like running in place.

 As  customers engage with a business through its digital apps, DevOps teams must carefully review the data that flows from those engagements.  Sustaining engagement gets harder as the increasingly app-saturated culture evolves. Satisfying user/customer expectations is not longer enough; especially in highly competitive markets, delighting users/customers is becoming the necessity for meaningful differentiation.

While DevOps is about people first, the cycle of improving user experience would move much more slowly without cloud platforms and services. And automating operations sets the baseline for what DevOps velocity is possible.

 In this webinar, Forrester Principal Analyst Robert Stroud and IBM CTO Roland Barcia discuss details of DevOps processes and practices that successfully prioritize customer experience in every phase of work on applications—including design, development, deployment, monitoring, and analysis. Robert and Roland consider how, combined with DevOps practices and pipeline automation, microservices application patterns help with essential modernizing of existing applications and also the architecting of new, cloud native ones. They will end by taking your questions.

  • Attain speed and agility without sacrificing quality
  • Fuse development and operations together for ownership and control of the entire product life cycle
  • Integrate automation across your business, eliminating human error and enhancing service quality



via Bluemix Blog

October 4, 2017 at 05:27PM