IBM Digital Experience Manager: Continuous innovation
Exceptional Digital Experience
Today’s empowered customers demand exceptional digital experiences, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order with just a few clicks. With a high quality digital experience platform, it’s possible to meet the expectations of even the most critical users, to personalize the information that is seen by customers, partners, vendors and other stakeholder groups. The IBM Digital Experience Manager platform, built on IBM WebSphere Portals, has been the clear leader in the Gartner Magic Quadrant for 15 years – a record in the tech industry few others can claim. Here’s a closer look at why you need to prioritize your digital experience strategy, and what factors brands should consider when evaluating a provider.
The Right Content at the Right Time
Today, delivering business value starts with offering the right content to the right audiences at the right time. Buyers, internal stakeholders, distributors and others want personalized information – whether it’s about pricing, products or company details – immediately at their fingertips and easily accessible from any device. With Digital Experience Manager, it’s possible to create and manage portals for every audience and integrate this content with IBM’s broader suite of digital experience management tools. Further, the volume of content that companies must create, manage and deliver has increased. Centralized digital asset management and delivery helps streamline the process and ensure an optimal digital experience.
Consumers want fast and easy access to every feature, and B2B buyers have come to expect the same features in their business interactions. As Gartner’s Magic Quadrant report notes, IBM was one of the original tools in this space and brings not only rock-solid reliability to the table, but innovative new capabilities that continue to keep it on top. Businesses can’t afford a moment of downtime, and reliability is a critical consideration.
In addition, Digital Experience Manager brings important customer-focused capabilities to the table. As it integrates further with IBM’s digital commerce and marketing platforms, it’s increasingly helping manage a variety of different experiences – including customer-facing use cases. When you want to deliver custom pricing or showcase specific product information to customers, it’s possible to create a seamless digital experience across the full range of channels.
The Power of AI
Headlines are full of references to the power of smart tools and algorithms to shape the way we do business. A critical development has been the use of smart technologies, through the integration of Watson, to deliver stronger relevancy and context awareness to each digital engagement opportunity. When audiences demand immediate results – heading to the competition’s websites in just 27 seconds if they don’t find what they are looking for – it’s critical that your content is immediately relevant and on-point for what they’re seeking. When your digital experience is powered by cognitive capabilities, it’s easy to target, customize and personalize a variety of information.
For brands that are looking ahead, deep personalization across channels defines digital experience management in 2017 and beyond. The right technological foundation is crucial for ensuring that your most critical content reaches audiences at the moment of impact and that your audience engagement strategy adapts to emerging channels.
To learn more about IBM Digital Experience Manager and how it can help drive your digital engagement/transformation strategy, see our digital experience capabilities eBook.
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July 23, 2017 at 01:57PM